Sawdust Magazine Ad

I chose to use Laguna Beach as the center focus because I think the location is beautiful and this photo will catch a person's eye while they are flipping through a magazine. I also can imagine the vignette and the text above it as the logo for the festival that could be used on t-shirts, mugs, and posters. For the color scheme, I stayed with the website's Hunter Green and Mustard Yellow theme. I think that this advertisement will appeal to the target audience because it fits the description of the festival text, "amidst towering eucalyptus trees and tranquil waterfalls within a three and a half acre canyon setting". I think this advertisement sets the scene for the festival and will catch the reader's attention.